What happens when your announcement stays on owned channels?

[aniseisley]

A company can publish an important announcement on its website, X and Telegram and still reach mostly people who already know the project.

That's a problem when the objective is to reach new investors, traders or industry participants.

A press release on CryptoNews gives the announcement another distribution point within an audience already following the crypto market.

Web3 Newswire currently lists the placement at $1,000, with a stated 24–48 hour turnaround.

I wouldn't expect one publication to replace a full marketing strategy. The value is having a structured third-party channel alongside owned media and direct outreach.

How are other Web3 teams filling this distribution gap?